Secret #3: How I Automated The Work Of 21 Employees

Grace Lever

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Hey lovely, 

If you’d like to know how you can grow your coaching and consulting business…

But the thought of hiring a huge team terrifies the heck out of you…

Then you’re going to want to read this blog post.

Because I’m about to reveal how I used the power of automation to grow my coaching business to 8-figures+ …

With only a small, loyal team in my corner.

And the best part?

I’m going to show you how you too can automate entire positions in your business too…

So you can focus on serving your dream clients with your Genius Zone…

Without all the staff and overheads! 🙂

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When I realised just how capped I was when it came to growing my business…

I knew I needed back-up.

The thought of automating my business hadn’t really crossed my mind…

And instead, I figured the logical next step was to hire a team to help me.

It makes sense, right?

If I want to avoid handling every low-value task in my business myself…

And focus more of my time on actually serving my clients…

Then I needed another hands-on-human onboard who could help.

But if you’ve been at a similar crossroads, you’ve probably felt the same way I did…

Totally freaking terrified. 😮

Hiring another HUMAN to come and help me run my business!?

Are you kidding me?

The thought of someone else’s livelihood riding on my business made me want to throw up.

I mean, I could barely rely on myself for an income…

Let alone paying someone else.


And it didn’t take much research to confirm my suspicions…

It’s not cheap to hire good staff.

Actually, it’s not cheap to hire bad staff either…

And with the way the employment industry is going, it’s becoming less and less likely for coaches and consultants to take this “logical next step” to grow their business.

From their salary…

Annual and sick leave…

Public holidays…

Payroll tax…

Recruitment…

Training and professional development costs…

Office space…

Stationary…

Computers…

Furniture…

And a hefty supply of peppermint tea to keep the office moral afloat… 😉

Hiring just ONE staff member to carry the load of your business seems pretty intimidating, right?

Or even as far as totally unrealistic for a lot of women 🙁

And as I dug a little deeper, it got worse.

Do you know that the average Australian business spends 25% – 40% of their revenue on staff and wages?!

40%!

For every $5,000, that’s $2,000 gone.

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So, what are we supposed to do?

As female entrepreneurs, passionate about growing our coaching and consulting businesses…

We’re forced into this catch-twenty-two.

Either way will cost us 🙁

We can’t move forward without hiring a team member…

But we can’t hire a team member without moving forward, right?!

Well…

Not quite.

What I’ve realised is that there is another way to make yourself uncapped.

There is another way to release yourself from the mind-numbing, low-value tasks you’re currently doing…

So you can focus yourself on working ON your business, instead of IN it.

Any ideas on what that might be 😉

Yep you guessed it…

Automation!

By harnessing the power of automation in my business, I’ve taken a third route that I didn’t realise existed.

What if I told you that you could automate entire positions in your business as well…

So you can focus on doing what only YOU can do… serving your clients…

Without spending 40% of your income on wages?

“Heck yes please, Grace!” 🙂

In fact, when I shared this same message with a woman I was coaching…

She came up to me a few months later…

And proudly announced she’d fired 6 of her staff members.

(Don’t worry, from the stories she told me, they weren’t a good fit for her company anyways 😉

But that was the winning part:

She didn’t have to hire new ones in their place! She could automate their work, and not only save thousands of dollars…

But hours of frustration trying to manage a team she didn’t click with.

So, the obvious next question is: how do YOU work out what roles in your business can be automated…

And what roles do need another person to take them over?

Because don’t get me wrong… I love my team.

And I do recommend finding a loyal, hard-working team if you can…

There are roles like your customer success, inboxes, Facebook group management and more that do need a human touch.

Otherwise, we run the risk of seeming like robots to dream clients, right?

BUT –

There are probably more to-do’s than you think that can actually be streamlined with a do-it-once-and-it’s-done-approach.

As in, you can automate them ONCE…

And not pay a staff member $50k a year to do that instead 😉

So, how do you define which roles need that human touch… and which would benefit more from one of the systems I shared about in my Ultimate Automation Toolkit?

Well, the first step is to know exactly what tasks you are doing in your business…

So you can make sure you’re focussed only on the high-value ones,  right?

For me, that meant keeping track of everything I was doing.

I kept a diary for two weeks, writing down every single task, and how long it took me.

Literally… a mega list of to-do’s.

When you do this too, you’ll find that every task you’re doing for your business should fit into one of your four “hats”…

Marketing, sales, product, and customer success.

Then, you’ll want to decide which of those tasks are high-value tasks, and which are low-value tasks.

Which ones YOU should be doing, and which ones are better suited for someone else.

My high-value tasks look something like this:

  • Creating new content for my members, like courses and training…
  • Jumping on live coaching calls to serve my clients…
  • Speaking face-to-face with prospects at events…
  • Dreaming up new, exciting ways to grow my business. Working ON my business…
  • Spending half an hour a day in the inbox, so I can speak personally with my members…

Basically anything that involved me sitting in my Genius Zone…

And the tasks that no one else could do in my place.  

The next step is to sort the remaining low-value tasks and decide…

Does this need a human or a system?

For example, my inboxes… they needed a human in them whenever I wasn’t.

But manually sending invoices… well, that could use a system, right?

Building out funnels and landing pages… that needed a human to do.

But rescheduling missed consult calls… that could be automated, surely.

See what I mean?

When I did this in my business, I was surprised by how many of those tasks actually didn’t need a human at all!

They could be set up once, and could then run in the background like clockwork, without me having to lift a finger.

It was so exciting…

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With this list in my hands, my mind started to spin with the possibilities of what this could mean in my business.

If I could cut down my time in my inbox to just half an hour a week…

I would have 2 extra hours every single day that I could meet a girlfriend for lunch…

Take my dog out for a walk…

Or invest back into automating more of my business 😉

The hours kept adding up, task by task.

As I reclaimed the time I didn’t know I had!

I automated the more repetitive tasks first…

Things like confirmation emails whenever a new prospect would book into my calendar…

An automated text message to go out the morning of our consult so they’d remember to rock up…

And even an automatic email that would ask them to re-schedule if they missed their appointment… to cover all my bases.

It was so much more simple when I could take it in bite-sized chunks.

And the best part…

I didn’t need to hire, train, or manage a new staff member to do any of it!

Are you starting to see how this could work in your business too?

Flash forward to today…

Every time I go to hire a new staff member…

I ask myself… could I just automate this role instead?

And it’s been a game-changer for me

Seriously.

Remember how I said the average Aussie business spends 20-40% of their revenue on wages and staff?

Well, my 8-figure business now spends just 10%. 

Of every dollar I turn over, only 1c goes towards salaries. 

In fact, when I did the maths not too long ago…

At this moment in history, I’ve automated the work of 21 different staff members.

That’s a MILLION DOLLARS back in my pocket every single year…

Can you see how powerful that is?

Now, I know I may get some backlash…

Grace, you’re making Australian’s redundant 🙁

But here’s the thing:

If I can automate a position…

And avoid having to search high and wide to find an incredible, loyal, hard-working human to do that role…

Spend the time to train them, pay them, and maintain them…

Then I say heck yes, right?!

The idea of having a huge team terrifies me…

So I’m more than content growing my 8-figure empire with just 15 full-timers on my team 🙂

And the best part?

Those 15 full-timers are freed up as well, to only focus on high-value tasks that come from their Genius Zone…

And empowered to automate the rest.

Can you see the power of this in your own business?

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Now, at this point you’re probably pretty excited about the thought of automating your business…

But I’m sure you also have a lot of questions.

Things like…

How do I know where to start when it comes to automation, if I’ve never even tried it before?

How do I set up systems that I’m confident work, when I’m not really a “techy” female entrepreneur?

How do I automate things like payments… that seems so risky if it doesn’t work?

How can I use automation in my customer success without sounding like a robot to clients?

If any of these questions sound familiar, don’t worry…

I’m not going to leave you stranded here.

Keep your eyes peeled in your inbox in the coming days…

I’m about to release a BRAND NEW program that will not only answer all these questions and more…

But get 80% of your coaching and consulting business automated in the fastest way possible.

I can’t wait to share this with you.

Until then…

 

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Xx

 

Grace

 

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