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Open Letter To Female Entrepreneurs Reveals… “The Freedom Metric” And Why It Is The Only Number You Need To Focus On In 2019

By March 6, 2019The Doing School

Hey Lovely Lady,

I wanted to write this letter to you today as I have a super important message that I felt prompted to share with you.

This is something that I’ve been fortunate enough to discover…

After working with thousands of female entrepreneurs.

So, if you’re a coach or consultant who has struggled to grow your business….

OR

Maybe you might even be doing ok but feel like there is so much more for you….

Then this will be the most important letter you’ll read in 2019.

Over the last few years, I’ve had A LOT of super talented women reach out to me for help.

Typically, they come to me with amazing Genius Zones that they want to share with the world….

But aren’t sure how to do it.

Most of the time they need my help because they’ve lost momentum and are feeling really stuck.

I get it…

It’s actually really easy to get into this cycle.

I call it “Entrepreneurial Groundhog Day” and it’s the worst 🙁

The thing is though….

After being able to turn their situations around time and time again….

One common piece of advice kept coming up….

For the Doers that applied this advice, taking massive imperfect action….

They all achieved the SAME big outcome.

An outcome we all strive for…

…and what that I believe is the #1 reason behind why we all end up starting a business in the first place.

What is it?

FREEDOM!

Creating freedom is why you got into this business, right?!

To live life on your own terms…

To be able to do what you love each day..

To live where you want to live…

To spend quality time with the people in your life that really matter.

I want you to think of this letter as a gift from one female entrepreneur to another…

A transfer of knowledge that you can take and apply.

Then share with others 🙂

Sound good?

Well you now have a decision to make….

Think of it as my “line in the sand” challenge to you as we kick of this new year.

Do you commit to reading the rest of this letter or not?

If it’s a “YES” then you have just made a very smart decision…

…and you will no doubt remember this day as the moment it all changed.

But before we get started….

I want you to know that what I am about to reveal to you is something I believe….

Has the power to completely change the way you look at what’s possible for yourself…

And guess what?

Achieving this freedom lifestyle as a female entrepreneur comes down to just…

ONE NUMBER in your business.

A number that you must focus on solely with all your energy until it is reached.

…and yes.

You guessed it.

I have a name for this number 😉

The Freedom Metric.

Every business has one…

Including yours…

…and in this letter I am going to show you how to reach it.

Your Freedom Metric is your monthly revenue number… that allows you to finally take a step back and breathe.

To know that the bills are going to be paid and that there will still be money left over at the end of the month.

Money that will start affording you that lifestyle you dreamed of… when you first started your business.

So to answer your next question…

Yes, The Freedom Metric does vary depending on your industry.

But if you’re reading this letter I would say there is a pretty strong chance you are a:

Coach, consultant or professional services entrepreneur.

So, what is your freedom metric going to be?

Drum roll please…

$20,000 per month.

At $20,000 per month a lot of things have already started to happen…

You have validated and proved your concept.

You have created a solid offer and product.

You are earning A LOT more than what you would be if you were stuck in a JOB.

You know how to sell.

You have developed the skills needed to take you to 7-Figures.

BUT

$20,000 a month or $240,000 a year in revenue is a daunting number for a lot of female entrepreneurs.

I get that, but it doesn’t need to be…

You see the two biggest problems I see when a coach or consultant comes to me wanting help is this…

  1. They aren’t charging enough.

OR

  1. They have an unhealthy fascination with selling low ticket online courses…

Basically, they want to avoid having to speak to another human and sell something.

They want to replace a human to human sales conversation…

By clicking buttons and hiding behind a computer screen.

If this is you, then this is the adult conversation we needed to have 🙂

Now don’t get me wrong…

There is definitely a time and place for selling low-ticket online courses…

But NOT when you are first starting out.

And DEFINITELY NOT if you haven’t hit your Freedom Metric.

So…

What’s the easiest way to reach The Freedom Metric?

Hands down, creating a high-ticket offer and selling it via a strategy session.

To keep things simple…

Your High-Ticket offer that will get you to your Freedom Metric in the fastest time possible.

It should also be one of the following:

A “Done For You” service

(Where you do the work for the client)

A “Done With You” coaching program

(Where you encourage, support, guide, train and generally hold your client accountable)

Whether it’s “Done With You” or “Done For You”

I recommend creating a program or service where you take your client from point A to B…

…and solve ONE specific problem they are experiencing.

So how do you sell it?

The easiest way to sell a High-Ticket offer is always via a phone or online consult call or strategy session…

As long as your prospect has been pre-qualified before the consult.

Now, in saying this you might also be one of those very few people that is a super confident speaker….

If that is you…

Then you could try pulling off High-Ticket sales in a live in person Workshop environment….

But most of us hate public speaking right?!!!

And that is why I always recommend this simple model to get momentum FAST.

What I learned very early on in business that SIMPLE = BEST and that’s what this model is.

Back when I reached the Freedom Metric for the first time as a coach and consultant….

I was selling a $5,000, 6-week Done With You Marketing Automation program.

That now brings me to….

What you should be charging to hit your Freedom Metric

Typically, if you are selling a High-Ticket offer on a phone consult you need to be charging at least $2,000…

Start where you feel comfortable and work your way up from there.

For me $5,000 just seemed like a nice round number.

It also provided lopsided value in favour of my clients in what I was providing for them.

As in my clients were getting WAY more value compared to what I was actually charging them…

Basically, they loved me and by the end of our 6 weeks together…

Many of them continued to pay me ongoing to look after what we had created together 🙂

Based on these numbers you would only need to make 1 sale per week to reach your Freedom Metric…

Does that sound achievable?

If you know a little about selling High-Ticket offers on consults… typically 1 in 5 consults convert to a sale.

Meaning 20% of your consults will generally convert into new clients… if you follow my perfect consult script and have a half decent offer.

Very doable right?!!!

So, why don’t more female entrepreneurs embrace this simple approach to business?

In my experience, it always comes down to them not wanting to embrace the “human” aspect of business.

Human to human conversations are the #1 thing you need to be having… as a coach, consultant or professional services entrepreneur in 2019.

Especially if you are just starting out.

Your market is craving it.

And let me remind you…

People much prefer doing business with other humans than a random page on the internet.

Even if you aren’t selling, getting on the phone and speaking with your ideal clients…. and learning what specific help they need is invaluable and highly recommend.

It will help you craft your irresistible high-ticket offer….

That will get you to the Freedom Metric faster than anything else.

The Freedom Metric is your gateway to a whole new world.

When I first started out coaching and consulting….

Being able to earn $10,000 per month was my dream.

At that point I knew I probably wouldn’t have to work for anyone ever again and I could do what I loved everyday…

BUT

As it turns out $10,000 per month probably wasn’t enough…

The more accurate number was much closer to $20,000 per month when you consider all the the other adult expenses 🙁

Annoying responsibilities like:

  • Electricity bills (crazy expensive here in Australia)
  • Car loan
  • Rent
  • Savings
  • Emergency fund
  • Health insurance
  • Eating out and having fun
  • Tax

But you know what?

In getting to that $10,000 per month mark I had acquired so many of the skills, confidence and determination that I needed…

That have now enabled me to go on and be the owner of a multi 7-Figure per year coaching and consulting business.

Even though $10,000 for me probably wasn’t my real Freedom Metric, it was the first door I had to reach and walk through.

It gave me the momentum to reach the $20,000 per month mark soon after and that is when things really started to change 🙂

Taking small steps and setting yourself specific but also challenging goals… will do so much more than what you think you are achieving at the time.

You will look back in 1,3 or even 5 years and think WOW…

“Drawing that line in the sand and committing to reaching my Freedom Metric… was the ONE THING that changed my future forever.”

Being able to identify this one number, zero in on it and give it your complete focus is the key.

And that’s when I got out of my own way!

I went from having to hustle and grind just to pay my bills…

To finding myself in a stress free, super automated business that netted me over $250,000 in my first year.

I had also acquired skills that no one could take away from me.

Client-getting skills I would be able to rely on for as long as I remained an entrepreneur.

So think about this….

Imagine what YOUR life would look like when you hit that Freedom Metric?

Imagine what your business would look like… if you were signing just 1 new client per week and earning $20,000 per month.

Your stress would decrease.

You could spend more time with the people you love.

You wouldn’t always have to be working, hustling or whatever Gary V is calling it at the moment.

You could have the income that would afford you to have the freedom to choose and experience life on a totally different level… to what you have been used to.

All by focusing in on and reaching The Freedom Metric.

But finding it can be hard…

It can take years of trial and error and it cost me hundreds of thousands in bad decisions and mistakes…

Mistakes nearly cost me my dream, but luckily I worked it out.

The good news is,

You don’t need to…

I’m here to help you reach your Freedom Metric a lot faster and with a lot more certainty and confidence….

So you can avoid the pain, tears and lost income I had to endure along the way.

So how am I going to do this for you?

By creating you your very own Freedom Plan…

You’ve probably realised by now that I’m pretty darned passionate about helping female entrepreneurs…. embrace the concept of the Freedom Metric and have success doing it!

Now if reaching your Freedom Metric and growing the type of business I am talking about here… as an in-demand coach or consultant is of interest to you…

(Which I am pretty sure it is if you’ve read this far)

Then you will love what I have created for you.

Here’s how it works…

I have spoken to my Head of Strategy, Erica Martin…

The girl who looks after a lot of my campaigns and heads up my coaching division….

And for the first time ever…

She has agreed to provide a few very very lucky Doers with a custom Freedom Plan.

Yep.

You heard me right.

A customized Freedom Plan tailored specifically for your business… so you can you reach your Freedom Metric FAST.

So my question to you is…

Does this sound like something that your business could benefit from?

Of course it does 🙂

Well, it’s my way of helping you to create something special so you can kick 2019 off the right way.

With a clear, tested and proven Freedom Plan.

A plan that you can take away and start implementing now.

You will jump on a call with Erica and she will kick things off by asking you a few questions about you and your business…

Basically listening to you and having a human to human conversation.

Once she has got to know your business and the challenges you are facing in a little more detail…

She’ll design and build your custom Freedom Plan right in front of you 🙂

To help you get from where you are…to where you want to be.

Pretty awesome right?

So… why would I offer this?!

First of all, I enjoy empowering and equipping female entrepreneurs.

This is what we do best here at The Doers Way and it makes me so happy to see someone achieve financial success…. as a result of the help I can give them.

Second of all, it’s also how I attract my dream clients.

Here’s how that works…

Assuming your happy with your Freedom Plan and you want me to help you get it live….

There is a fair chance you’ll probably want to continue working together.

So you can start enjoying the benefits of hitting your Freedom Metric so much faster!

If this is the case, Erica may invite you to become a client inside The Doing Accelerator.

The Doing Accelerator is where where we teach female entrepreneurs just like you…

With your own coaching, consulting and professional services businesses….

How to set-up a dependable, automated client-getting system and business model.

It’s where we teach our students how to:

Grow their reach,

Have more impact and…

Ensure that they get to do what they love every day

To work in their Genius Zone and do that thing that they were created to do 🙂

Inside The Doing Accelerator…. you’ll learn the same client-getting system I currently use in this business.

And it’s something that I have never made available before.

Until now!

So, instead of coming to you without providing any value or goodwill…

And just asking you to buy my stuff and join me inside The Doing Accelerator….

(Even though that would be a super smart decision)

I would much prefer to provide you with a heap of Value In Advance first…

By providing you with your very own Freedom Plan.

Demonstrating that I can help you by actually helping you.

(Isn’t that a novel idea right?!!!)

And let the value of that goodwill do the selling for me.

But it’s also important to know at this point…the price to join me inside this program isn’t cheap either…

But you know what?

It really doesn’t cost you anything.

Why?

Because if you do get invited into this program…

I expect you to make the cost of your investment back with your first client…

…and by the end of our time together, I’m confident I’ll have helped you hit your Freedom Metric.

I am so confident in fact that if you haven’t generated a client in your first 90 days inside the program…

(Granted you have done the work…)

Then I’ll provide you with a complete refund on me 🙂

And with that being said, let me address something that you may be thinking…

This is NOT a sales pitch in disguise.

Look. If you want me, Erica and my team of marketing geniuses to help you build out your Freedom Plan inside the The Doing Accelerator, then we’d be happy to help 🙂

But if you don’t, that is totally fine too!

You will never be pressured or hassled into it.

I don’t believe in high-pressure sales…

But rather simply providing massive value in advance to everyone we speak with…

Whether they become clients or not.

This is exactly what you’ll be getting on this call with Erica.

I also want to take it one step further for you….

If you think your time was wasted, let me know, and I’ll also immediately give you $200 as compensation.

This clearly provides you with a huge piece of mind.

Especially if you are still on the fence about joining Erica on a call… so she can help you map out your Freedom Plan for 2019.

And I get it.

Your time is super valuable but think about this for a second…

The worst thing that can happen is that you get paid $200 for “wasting” 45 minutes… learning about a formulaic process and system that will generate you a dream level of income.

But the best thing that can happen is you decide to implement this tested system…

Grow your coaching and consulting business and see exponential growth in 2019.

Either way the odds are stacked in your favour….

So it’s literally impossible to go wrong with what I am offering you here.

And really…

Who else would do this?!

NOBODY (I checked to be sure).

But I’m 100% ok with putting myself on the line like this because my coaching clients always get amazing results…

As long as they do the work and take action.

Period.

I also know that if we do work together you’ll make money… and have the best chance possible of hitting your Freedom Metric.

Now as you can imagine I’ll get A LOT of interest from this letter considering I am sending it out to my entire email list.

So it’s important you read this next part very carefully…

This opportunity is NOT for everyone.

Here’s who I can help…

We can only help a specific type of coach and consultant on these Freedom Plan Calls.

In order for me to help, you need to meet these fairly stringent (but achievable) criteria.

  1. You need to have a legitimate business…

In the coaching, consulting or professional services space.

Think personal brands, authors, speakers, high ticket service providers

That means no network marketers or e-commerce stores.

  1. You need to already be doing.

You need to have some level of momentum.

Which really means you are either already advertising or are open to advertising your business….

Or you are currently coaching or consulting with clients in some capacity.

  1. You must be ready to take things to the next level as a female entrepreneur.

Committing to hitting your Freedom Metric will feel a little uncomfortable to begin with… but it won’t take long for it to be your new normal.

We’ll help you get there but you need to be on board with this next stage of growth.

And finally…

  1. You must be able to follow directions (Don’t worry, I won’t ask you to do anything weird.)

After all, if you don’t actually implement the stuff I show you…

You’re likely not likely to make any money or hit your Freedom Metric and what would be the point of that?

Effectively no one wins.

So that’s it, lovely lady.

Those are my requirements.

Here’s What You Need To Do Next

If you meet the criteria above and would like to take that next step and schedule in a time to speak with Erica…

And get your very own Freedom Plan mapped out for you, then I’ll happily set aside some time for you.

Here’s how the process works…

First you’ll need to fill in an application.

Don’t worry it’s simple and unobtrusive.

I just need to know what you’re selling and what you want to accomplish in 2019 outside of the obvious.

(Hitting your Freedom Metric)

I’m also going to ask you for a “Real Person” deposit of $100.

Don’t worry, I couldn’t care less about your $100.

I just need to have it built into what I am offering you here to keep the time-wasters at bay…

So there is enough room on our calendar for the serious Doers.

Rest assured, I’ll be giving it right back to you straight after your call with Erica…

Unless you come onboard as a new client and in that case we can apply it to your balance.

Here’s What Will Happen After That…

Once you’ve secured your spot with a “Real Person” deposit and completed your application… you’ll then be able to select a time on the calendar to lock in your Freedom Plan Call.

This call will be between 45 and 60 minutes with Erica Martin, my Head of Strategy.


She’ll do a deep dive on you and your business and really get to understand where you are and where you want to be….

She’ll then plan out the most direct path and strategy to get you there.

She’ll also show you what you will need to do over the next 30 days to hit your Freedom Metric.

You’ll then receive all of this… plus a whole lot more inside your Freedom Plan that will be emailed to you after the call.

And if you want to have us come alongside you inside The Doing Accelerator…

We can definitely talk about it.

But if you don’t want to do that, – that’s 100% OK too.

We’ll return your deposit as soon as we hang up. No biggie.

PLUS…

If you tell us that we wasted your time, we’ll give you back double your deposit immediately.

So you really can’t lose.

Warning – time IS a factor.

This opportunity is extremely limited because of the intense one-one-one time needed to provide you with results.

Therefore, it is physically impossible for us to work with more than a handful of people at any one time.

Also, it’s important to know there is a big demand for this personal help from me and my team…. and what I’m offering you today is extremely rare.

With that said, please understand that this window of opportunity to take advantage of this very special offer…

Well it won’t be open for long.

If you feel like this is right for you, click here, leave me your application and lets talk.

Talk soon,

Grace xx