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The Number One Thing That Successful Female Entrepreneurs are Doing In Their Business

By August 20, 2018The Doing School

Grace here,

And I want to ask you a question…

What have you been doing in your business, to attract new customers?

Because in my experience…

The top 95% of ways most entrepreneurs are using to land new customers and clients are..

  • Posting on social media..
  • Networking and getting out there in the public…
  • Word of mouth and referrals..
  • Relying on friends and family to recommend you to others..
  • Giving away all their information away for free in emails..
  • Posting in random social media groups and forums..

You know, all that manual stuff..

Does that list look exhausting?

Absolutely.

And this was me in the early days of my business.

I was completely exhausted and I felt like I wasn’t getting anywhere…

I was constantly trying to find new ways to get out there and get new clients.

The issue is…

These tasks are all manual and require ALOT of time and effort…

If you’re like most of the women that come to me initially needing help…

You’re having to go out there and regularly sell yourself to your market which takes so much work, right?.

Lets be honest…

“Putting yourself out there” always feels weird and almost like…

You’re acting like a desperate guy at a bar…forcing yourself on people.

They pick up on the desperation and generally reject you.

It doesn’t feel good or right, and it consumes all your time…

And as a female entrepreneur trying to run her own small business…

Your time is a very scarce and valuable resource.

I know how it feels because I have experienced it myself.

It can feel like you don’t have enough time to finish anything on your never-ending to do list…

For people who are shy or not confident in selling, it can be even more terrifying!

And last time I checked…

Jumping on cold sales calls isn’t the first thing most female entrepreneurs enjoy…

I knew there had to be a better way…

A way that didn’t mean I was sacrificing all my time..

Happiness..

And energy..

Just trying to bring in new clients.

I wanted to attract clients without having to spend all my time out there trying to get them to give me a chance…

Basically trading my time for money.

I was burning out and there was no time leftover for me to work on the other parts of my business.

Well, there’s a couple of reasons why the funnel is so important to me 😉

So I started trialling and testing different marketing techniques..

Trying to find a better way..

The right way…

But nothing seemed to be working quite right.

Everything I tried still required a heck of a lot of manual work I just didn’t have the time for…

I started to feel like I would never be able to escape the daily hustle…

And I was failing.

My business would be doomed because I didn’t have the time or energy to keep this up.

But I decided to keep trying because I knew if I could just solve this ONE problem..

I would be able to take my business to the next level.

So what did I do?

I started closely following other successful entrepreneurs…

I registered for their webinars..

Attended their live events..

Booked into their consults…

I registered for anything and everything they were offering.

I discovered something remarkable…

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I realised they all were “doing” this ONE THING inside each of their businesses….

That was helping them to be successful…

Each and everyone of these 7-Figure female entrepreneurs I had studied were using a marketing funnel in their businesses…

…to attract, nurture, convert and deliver for their clients and customers.

All done automatically and without any of their input needed once they had set it up.

A “Do It Once and It’s Done Approach” to business that allowed them…

To leverage their time in the most efficient and powerful way possible…

I continued to study and refine the steps of these funnels they were using.

I studied them inside and out…

Every single little detail.

Every different formula.

Not stopping until I finally found the winning formula…

I trialled and tweaked it until I created my own One Great Funnel formula.

Just four simple steps…

Here it is here:

These four simple steps have now gone onto change my business and life forever.

Instead of the million and one things I had been trying to do in my business…

That were keeping me trapped in Entrepreneurial Groundhog Day.

I also didn’t realise when I started harnessing the power of my One Great Funnel…

This process would not only work for my business but for others as well…

I used it in a few of my own businesses and then in some of my clients with amazing results…

I was hooked.

I started applying it in business after business after business…

I started helping other female entrepreneurs:

Coaches and Consultants

Ecommerce Stores

Service Based Businesses

Brick and Mortar Stores.

The results were incredible and both mine and my clients businesses took off!

And it was all thanks to those four steps inside my One Great Funnel.

Six figures in six weeks, then onto 7 figures in under 12 months all with a simple marketing funnel.

Marketing funnels combined with an “attitude of doing” just flat out worked.

So why did I choose to do this instead of the other marketing techniques that are out there?

Why after testing and trialling so many other methods, was this the one I put my faith in?

As the director of a Digital Marketing Agency, why did this strategy stand out?

Why were the four steps of the One Great Funnel so important?

Compared to the million other things out there I could have used?

You get an unusually consistent cash flow

Before I implemented my one great funnel, my cash flow looked a little like this..

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I would hustle, hustle, hustle to get new clients…

But then when I did I…

I would have to take my focus off getting new customers and fulfil my commitments to these new clients…

And so when you take your eye off of the ball for a minute…

Before you know it your inquiries and your cash flow start to slow down really fast

…because you’re getting stuck in a manual chain of admin and work.

That is when you hit rock bottom…

… and you realise Oh my goodness, my phone hasn’t rung at all, I haven’t closed any new sales.

And it starts all over again.

So my cash flow was up and down, up and down all the time…

That’s a super stressful way to run a business.

You can’t go on a weekend getaway…

Let alone a holiday whilst your business is relying on your constant manual hustle..

And if you’re anything like me, you definitely don’t want to build a business like that…

And this is exactly what my anxiety levels were like as well…

Completely unpredictable and tied to how well my business was doing.

I’m sure you recognize this same pattern in your business sometimes, right?

But when I discovered my One Great Funnel…

Everything changed.

This new way of marketing is completely automated, and attracts people to you.

The word attract is so powerful when you have people coming to you and asking for you 24/7, effortlessly.

The power of the funnel is you do the work once…

And it’s done.

Then it allows people to come to you, through an automated, stress free process.

There is no other marketing or business strategy that has ever allowed my cash flow to be so consistent and predictable.

Using my funnel, I know on each day of the week when I wake up..

Exactly how many people are going to come into contact with me and my brand…

And how many of those people will join my community.

I know how many of those people will trust me with a dollar or more..

What the average value of the transaction will be..

And what the lifetime value of that customer will be.

I know Tuesday nights from 7pm – 9pm and Saturday mornings from 8am – 10am are my peak commitment times in my business..

And I know it down to the cent.

I was once running a live event for my business and because I knew my numbers so well..

I took a guess at how much I would make from running this workshop…

So I did my numbers and I guessed I would make $16,450 over the four to five hour project.

When the activity was over and I counted the revenue..

I had made $16,472.

I was only $22 off!

I didn’t realise how powerful this was until I realised I could just breathe…

Take a break..

And not have to always stress about what would be coming in the door the next month.

Can you see the power of this?

Knowing exactly how much revenue you’re going to be bringing into your business each month…

Knowing these numbers was something that drastically reduced my stress and anxiety levels..

It changed my whole outlook on business…

And I felt a sense of positivity I had been missing for so long!

Another massive advantage of my One Great Funnel is..

You get to become the leading expert…

You can get that front of mind presence so when someone thinks of your product or service…

You are the person and brand they think of first!

And to be the leader in your market and have front of mind presence, is usually super expensive, right?

Most people spend a fortune on magazine ads, billboard ads, radio and television ads..

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It’s almost impossible to track your results…

…and return on investment with this type of advertising!

And as female entrepreneurs, many running small businesses..

A huge budget for marketing is simply not an option..

Every dollar is spent wisely and with the right intention.

What I love about the funnel, is I can be front of mind cheaper and faster than I have ever been able to before…

It’s insane and it still blows my mind how cheap it is to become the leader in your niche.

Having One Great Funnel in your business…

Will also make it much easier for you to..

Charge a Premium Price for your services..

This is something we female entrepreneurs, are notoriously bad at.

I can’t even begin to tell you how many times I have had to tell a female entrepreneur it’s time to double her pricing..

But its difficult right…

Because if you don’t have any cash flow coming in..

And you’re not the first choice in your market…

You panic!

You might drop your prices and give discounts just to get some cash coming back in!

But that’s where the funnel steps in to save the day.

When you have a funnel in place, you can actually raise your prices…

You’ll have enough clients and cash flow coming in you will be able to say NO to ‘No Clients.’

Who is a No Client?

Those are clients your gut tells you right away not to work with.

You can see them coming from a mile away…

And when you take them on as a client, it’s the absolute worst.

When I was running my Digital Marketing Agency, before I had discovered the funnel…

I was desperate for clients.

I was stuck in manual hustle…

And I couldn’t afford to say no to anyone.

So even when there was someone who I knew was a ‘No Client’..

I had no choice.

I had one particular lady who my gut was just screaming at me not to work with..

But I did.

Within 24 hours of meeting with her she had sent me 24 emails…

And each email had a note attached to it saying she was expecting a response within one business day..

An absolute nightmare, right?

When you get one or two of these clients come to you, especially if you’re new to business or in startup stage..

You can feel like you’re going crazy…

You don’t know what you’re doing wrong..

And you will lose heart and faith in what you’re doing.

I remember that feeling so well.

But now, thanks to having my funnel in place..

I am able to say NO to ‘No Clients’..

No to those people who aren’t Doers, and come to me making excuses about not wanting to build a business the right way.

It’s so empowering to have clients coming to you, 24/7 without having to manually hustle..

And to be able to say NO to any clients you know aren’t a good fit.

This is something I want YOU to experience in your business.

Because I know how powerful it can be for not only your business but your life too.

You now know that automated marketing funnels A.K.A One Great Funnel…

Is the one thing that all successful female entrepreneurs have set-up in their businesses…

And that they will also save you from the income roller coaster and Entrepreneurial Groundhog Day.

I am also really excited because I’ll be sharing with you my next blog post in this series very soon…

It’s all about how you can use a funnel in your own business, to make sure your business is set-up to be profitable and successful

Right from the start.

It’s called..

“How To Set-Up Your Business The Right Way So You Never Have to Worry or Stress Again.”

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I can’t wait for you to read it.

X Grace