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Why Most Advertisers Should Boycott Facebook Advertising In 2019

By March 15, 2019The Doing School

Hey lovely,

Grace here…

And what I’m about to reveal to you is going to be a little controversial, especially if you want to use or have been using Facebook advertising to grow your business.

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And the reason why is…

I’m going to tell you why you should boycott Facebook advertising…

And how if you use it, you’ll almost certainly be flushing tens of thousands of dollars down the drain…

And won’t ever attract the high-paying clients you want.

But most importantly if you are interested in profiting from Facebook Ads…

I’m also going to reveal how I can spend over $100,000 per month on Facebook ads (even though costs have tripled over the last 12 months)…

And how I’m also getting a 5 to 1 return on that ad spend.

Meaning for every $1 I spend, I’m getting $5 back or more…

But first, let me explain what happened when I discovered the gold nugget that was Facebook advertising a few years ago.

It was revolutionary at the time… it changed everything for me and my business.

Not only could I easily get my offer in front of my ideal clients in the click of a button…

But Facebook would help me do it in the most effective and profitable way possible! Jackpot.

I was flying high, spending $1 and making back $3.

My biggest victory came when I discovered my webinar funnel.

I’d pay $100, and make back $500 every time!

That was how I got my first 5000 students in my coaching programs…

All off the back of Facebook advertising.

I was on top of the world… I thought I’d cracked the secret to sales that would see me through to retirement…

But very quickly I discovered that wasn’t the case.

The price for the ads started to rise, and my profits began to drop.

I was making less and less from my ads, until one day, I slipped into the negatives!

I was losing money in a desperate attempt to make it, so I had no choice but to switch my webinar ads off.

I was at such a loss.

Why

Well, I’d spent time as a digital marketing coach, helping other businesses attempt to make a return using other advertising platforms…

Google, SEO, AdWords, and all other sorts…

And I knew that Facebook had made those basically obsolete.

Instead of paying thousands, you could pay cents on Facebook and get a massive return…

And instead of getting your message in front of maybe a thousand people, you had access to the two billion active users on Facebook every day!

Facebook advertising was such a no-brainer for me.

I’d watched as harnessing the power of these ads had grown my client’s businesses incredibly fast…

And witnessed it in my own business too.

Facebook ads got me to 6-figures in 6-weeks, and 7-figures in 12 months!

I knew the platform was beyond powerful, but my reality didn’t look quite so good.

Here’s the thing…

As I’d grown more and more excited about Facebook advertising, so had my competitors.

While my webinar funnel had been live, my competitors doubled, leaving me drowning in a much more saturated space than I’d originally ventured into.

And honestly, this gave me a lot of doubt.

Like I said, I knew that Facebook was the secret sauce to affordable business advertising…


But it was intimidating knowing what was out there.

Really, knowing who was out there… big name competitors were targeting the same people I was.

I started to blame myself.

My Facebook ad copy isn’t good enough…

I’ve clearly stuffed up something on the back end, because I’m really not techy enough for this…

My offer just can’t compete – I’m not experienced enough at what I do…

Even though I knew Facebook was worth my while and I was capable of getting results, my mind was full of these doubts that I couldn’t shake…

And I was even considering boycotting it altogether.

The price of ads was simply too hard to justify…

And it didn’t seem like anyone had any answers.

Before I threw in the towel though, I decided to reach out to some of the ‘experts’ I’d seen in the Facebook advertising space.

They threw all sorts of suggestions at me:

Just write your copy differently, and then you’ll make a sale…

Run a traffic campaign and just send people to your website where they can buy…

Spend some cents on a photoshoot – it’s your images that are losing you money…

Focus on likes instead of sales, so you can build up a following to sell to.

Does this advice sound familiar to you at all!?

Well, believe me, I tried it all.

I tweaked my ads, I changed their focus, and I threw so much of my energy into trying to get my viewers onto my website, or to like my page…

But I still wasn’t seeing cash results – you know, the ones that matter.

All these tips and tricks were taking me more time to implement than I was actually spending coaching female entrepreneurs…

You know – what my business actually exists to do.

It felt like I was just pouring time and money into a holey bucket!

I’d invest and invest, and sure it’d fill up for a second with new leads and prospects…

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But in an instant, my money would drain out But in an instant, my money would drain out the other end, because none of them would buy.

I knew that these gurus weren’t giving me the right advice, but truthfully, I was frustrated at myself too.

I was supposed to be a pro at this marketing thing… I’d worked in Google ads for years, so why wasn’t this knowledge translating into Facebook advertising too?

Why had my results changed so drastically, just because my market had got more saturated?

I decided that I needed to draw a line in the sand and step back.

So I grabbed out my laptop and logged into my account.

I scrolled through my page, past the pictures of friends weddings, cat videos, and statuses…

And focussed instead on the ads being targeted towards me.

It was hard sometimes to notice them, as they just blended in.

Facebook’s algorithm had dictated what kinds of ads I’d be interested in, so my feed was full of everything from office supplies, to celebrity chefs, to funnel builders, to episodes of The Bachelor…

But as I scrolled through each of these ads it dawned on me:

Everything these brands were using…

All these strategies the gurus were teaching…

Well, it was all just very complicated.

Laughably complicated sometimes!

The strategy was weak, the copy was aggressive, and the offers were just really low value!

Nothing appealed to me from these ads because they were just too complicated…

Buy my this, join my that, come to my thing.

So that’s when I decided to take a different approach.

I was overcomplicating things too.

I was selling low-ticket items, and being way too upfront with my offer.

You see, there’s a distinct difference between Facebook ads and other platforms like Google for example.

When your market Googles you, they’re actively looking for your solution to their problem.

They’re a hot audience, halfway through the buying process before they even arrive at your website.

So if someone’s typing in “yoga teacher, Sydney” into the search bar of Google…

Safe to say, they’re looking for a yoga teacher in Sydney.

So, your ad can ask them up front: want to do yoga in Sydney?

Where so many marketers go wrong (like I was too) is that they treat Facebook in this same way.

You see, what I realised is that Facebook is a much cooler audience.

They’re not looking for you – they’re just scrolling through pictures of their friends.

But, because they might love yoga, and live around the corner from your studio, your job will be to interrupt them. To stop that scroll.

And we have 2 choices: we can be like basically every other advertiser in our market, and go straight for the kill on Facebook too…

Or, we can take a different approach: a Give First approach.

This was my great discovery that changed the game for me with Facebook.

The Give First approach means offering them something for free to start the conversation.

You know, like a downloadable, or a cheat sheet, or a 6-minute workout video they can do from home if you’re that yoga teacher, for example.

And then, you can carry them into the next part of the sale – gently!

Throughout this process I learned really quickly that Facebook is a fantastic platform to throw money at, and get no results (if you’re into that)…

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Unless you ignore all that silly ‘guru’ advice out there about trying to get likes or website hits…

And focus instead on giving your prospects value before asking them to buy from you.

Stopping the scroll, remember?

When I realised this, I knew it was time to launch something fresh.

For once, it wasn’t about the ad itself – it was about the funnel.

It was about offering my ideal clients something that was of value to them, and dropping them into a funnel that would also provide them with immense value.

Sure, the factors like the copy and the image, and the ads you’re running all play into it…

But there’s no doubt in my mind that the money-making part of your ad will be the funnel you’re sending your interested viewers to.

So I built a funnel.

I scratched my old way of doing things, and threw those gurus suggestions out the window and I just built a simple funnel.

It looked like this:

1.A Facebook ad that sent people to…

2.A “Give First” lead magnet, that on downloading took them to…

3.A thank you page, that invited them into a consult.

Three steps was all it took…

To get back on top of the Facebook game.

I put this plan into action, and all of a sudden people started clicking on my ads…

The opt-in costs weren’t amazing, but there were better than before…

And the cool thing was, I got a couple of consults right away!

They were still too expensive to justify though, but they told me I was on the right path.

I tweaked my lead magnet, relaunched the campaign…

And the cost dropped again!

All of a sudden, the flood gates opened.

Like clockwork, I watched as my ads started working – finally!

No matter how much I invested into them, I’d get a return like nothing I’d seen before.

And the best part of this great funnel was that it didn’t just work once

But over and over again!

What a flipping dream, right?!

Talk about breakthrough!

In the space of 2 years, I’ve made $20 million just from these ads alone.

All because I was advertising the right offer – a high ticket, high-value offer…

In the right way – by first offering to give them value, like a downloadable cheat sheet!

Eventually, I’ve also been able to build up my backend to take risks with low-ticket sales too…

Like spending $50 to get $35 sale of a book, in order to draw in new very warm leads I can engage with later.

And most of my competitors out there in the marketing game can’t take these kind of risks, because they’ve never taken the time to build out their powerful Facebook Ad funnel properly…

Which makes me even more able to cut through my saturated market.

Since I discovered and launched this simple funnel, our profit margins are even better than they were before…

And since sharing this funnel with clients, they’ve been able to see the same game-changing results in their businesses too!

Results that, let me remind you, are coming even while advertising prices are still going up.

Your competitors don’t know this secret advantage, and trust me, they’re running scared.

At some point, the advertising costs are going to plateau, and while I don’t know when, I think it’ll be soon.

It’s simply going to become too expensive for people who don’t know how to run ads properly…

I watched first hand as the same thing happened with Google Ads – the price went up and up and up, until one day it stopped.

So, we’ve got a huge opportunity in front of us as female entrepreneurs, right?!

We can run scared with our competitors, turning to other means of advertising that might look cheaper for now, but inevitably have the same fate as those that have gone before them…

Which means kissing our market goodbye, right?!

Because we’ll no longer have one of the most powerful platforms on our side to get our message in front of the right people.

Our leads won’t be nearly as qualified…

And our investment in advertising won’t be nearly as powerful.

Or, instead of running away…

We could run alongside Facebook instead, using it for what it’s worth, but doing so in a smart way that doesn’t burn a hole in our wallet.

When stock markets crash, that’s the prime time to invest in stocks…

When Facebook prices go up, it’s the same philosophy – it’s time to invest.

I’m just one woman, sure, but my results speak for themselves…

Not to mention, the results from thousands of female entrepreneurs I’ve worked with to help implement this simple, one-funnel strategy in their Facebook ads too.

So as far as I see it, those 2 options are all we’ve got:

Go with the old system, and end up boycotting Facebook forever, because it’s really not going to be profitable…

Or take a new, Give-First approach, and harness the power of Facebook ads in a way your competitors aren’t. 

Impact more people…

For less money (did someone say, spend $1 and make $3, again?!) 

In the next blog posts of this series, I’m going to take you through that very approach that helped grow my business to 7-figures crazy fast…

So you can start implementing these strategies in your own coaching, consulting or professional service business before it’s too late.

Watch out for my coming blog posts entitled…

Here’s what’s coming:

Secret #1: The Missing Piece to Your Facebook Puzzle

Secret #2: Get more enquires without Spending big on Facebook

Secret #3: How to Run a Winning Facebook Ad

Until then,

Grace

xx

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